Last week our team in Napo sat down to put together our work plan for Fundación Runa and refine our strategy for working with communities. At the top of our agenda was defining a mission statement, and after much constructive dialog in Kichwa and spanish, here is what we discovered:
"Mejor la calidad de vida de los pueblos indígenas en la Amazonia Ecuatoriana a través de la producción sostenible de plantas nativas con importancia cultural"
"To improve the quality of life for indigenous communities in the Ecuadorian Amazon through the sustainable production of culturally important native plants"
In honor of specificity, specificity, specificity, we directly highlight two concrete points in the mission statement: 1.) indigenous communities in the Ecuadorian Amazon & 2.) native plants with cultural importance. Guayusa obviously fits in the second category, and we want the focus on native plants with cultural importance to be the "dramatic difference" and unique characteristic that makes Runa Runa.
This mission will guide our organization for years to come, and channel the energies of our diverse team into a set of shared goals.